40+FAB Blog

Content is a potent thing, it is real, factual, and actual substance that can be handled, used or experienced. No matter how great content is, it however exists within a context.

Context is the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood. This means that all content will also be understood in the light of context.

The problem with context is that it can be very subjective and easily manipulated or skewed in the direction of the one setting it or it could be misunderstood by the one receiving it.

When marketing a product like cigarettes for instance, the content has nicotine which is desired by the consumer, but there are also harmful side effects of smoking. For a long time, marketers created a context around that content that made people associate smoking with being cool and successful.

We also could have great content in our character or the products, services and ideas we have, but if the context that has been set is not great, then the world will not be able to successfully interact with our content which will be out of context.

Don’t let your content be out of context, but rather, make every effort to get content and context on the same page.